Kowloon Tong Festival Walk | Hong Kong's First-ever Official CRYBABY Event 'CRYBABY PLAYGROUND' Lands in Festival Walk

Description

As a fashionable shopping hotspot known for its innovative and unconventional approach, Festival Walk has been introducing official theme events or pop-up stores featuring various popular IPs in recent years, and each collaboration has been a huge success. This summer, the globally popular CRYBABY will make a stunning appearance! From 25 July to 31 August 2025, Festival Walk will collaborate with POP MART to present the city's first official CRYBABY event, themed 'CRYBABY PLAYGROUND'. It is bound to create a buzz in the city and attract huge crowds to Festival Walk! The 'CRYBABY PLAYGROUND' will feature the highly popular CRYING FOR LOVE series of CRYBABY blind boxes, with multiple oversized blind box doll photo spots forming a CRYBABY playground that will surely provide a delightful and memorable experience.

Additionally, there will be an exclusive CRYBABY - CRYING FOR LOVE-themed selfie booth with a limited-time Hong Kong-edition frame, and the pop-up store will offer a range of official CRYBABY merchandise and other popular POP MART products. Festival Walk will also provide exclusive offers for My FESTIVAL members to redeem two exclusive limited-edition CRYBABY gifts!

Global Sensation CRYBABY: Cute Crying Dolls Encourage You to 'Brave Your Tears'

The globally renowned 'POP MART' has collaborated with numerous well-known artists and designers to launch adorable IP characters, and CRYBABY is undoubtedly one of the most popular characters in recent times. Created by Thai artist Molly Yllom, CRYBABY is characterized by a furrowed brow and large tears, conveying the message that crying is a normal emotion and shedding tears is a brave act. After releasing these emotions, one must continue to bravely move forward. With CRYBABY, Molly Yllom has made a splash in the art world, becoming the first female international artist to collaborate with Pop Mart, and CRYBABY has swiftly risen to global fame, even catching the attention of BLACKPINK's Lisa.

Eight Giant CRYBABY Blind Box Doll Photo Spots at CRYBABY PLAYGROUND

From 25 July to 31 August 2025, 'CRYBABY PLAYGROUND' will arrive at Festival Walk, presenting Hong Kong's first official CRYBABY event. Based on the CRYING FOR LOVE blind box series, the eight main blind box doll characters, namely 'Sweet Togetherness', 'Heart Thief', 'Locked Heart', 'Sweetheart Baby', 'Angel's Kiss', 'Devil's Kiss', 'Fool for Love', and 'Heartbreak Mask', will be transformed into gigantic installations, creating eight interactive photo spots with a playground theme. This will allow fans to step into the world of CRYBABY and embark on a dreamy journey filled with love.

Exclusive CRYBABY - CRYING FOR LOVE-themed Selfie Booth with Hong Kong-edition Frame

The 'CRYBABY PLAYGROUND' will also feature an exclusive 'CRYBABY - CRYING FOR LOVE' themed selfie booth, where the photo frame will be replaced with a limited-time exclusive design. Don't miss this rare opportunity to take memorable photos with the adorable CRYBABY!

Pop-up Store Offering a Range of Official CRYBABY Merchandise and POP MART's Popular Products

The 'CRYBABY PLAYGROUND Pop-up Store' will sell a variety of popular CRYBABY products, including:
CRYBABY Tears of Love Series – Air Freshener (Cat Lover) and CRYBABY Tears of Love Series – Plush Gift Box
as well as a range of POP MART's popular products, allowing fans to get their hands on their favorite items all at once!
 

Exclusive Gifts for My FESTIVAL Members: Two Limited-edition CRYBABY Collaboration Gifts

During the event, My FESTIVAL members can redeem limited-edition CRYBABY gifts, including the CRYBABY PLAYGROUND Sticker Set and the CRYBABY PLAYGROUND Disposable Film Camera, while stocks last. Be quick if you want to get your hands on both of these exclusive collaboration gifts!

*For redemption details, please follow Festival Walk's Facebook and Instagram pages.